___________Is the Process of Changing Behavior by Changing the Consequences

question 61

Multiple Choice

___________is the process of changing behavior by changing the consequences that follow behavior.

• A) Consequential modification
• B) Behavioral substantiation
• C) Valence manipulation
• D) Expectancy feedback
• E) Reinforcement

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Definitions:

Variable Cost

Costs that fluctuate in direct proportion to production or sales figures, including items like direct labor and raw materials.

Mixed Costs

Expenses comprising both fixed and variable components, changing in total with the level of activity but not proportionately.

Merchandising Firm

A business that purchases finished goods for resale in order to make a profit, differentiating itself from manufacturing firms and service firms.

Gross Margin

The difference between sales revenue and the cost of goods sold, expressed as a percentage of sales revenue.