Mattel Ivy Ross, Mattel's Head of Design and Packaging for Its

question 75

Multiple Choice

Mattel
Ivy Ross, Mattel's head of design and packaging for its girls division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The twelve members of the team were freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two
weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on each other's ideas and to trust one another.
-Refer to Mattel. During the first two weeks of its existence, the Mattel team was in the dealt with scheduling and similar concerns.

• A) reforming
• B) forming
• C) performing
• D) norming
• E) conforming

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Definitions:

Longitudinal Study

A research design that involves repeated observations of the same variables (e.g., people) over short or long periods of time to assess changes or developments.

Brain Areas

Specific regions of the brain that are responsible for different functions, such as movement, perception, and cognition.

Emotion

A complex psychological state involving subjective experience, physiological response, and behavioral or expressive response.

Cognition

The process by which the mind comes to know and understand things through the faculties of reasoning, undergoing experiences, and sensory input.