Mattel Ivy Ross, Mattel's Head of Design and Packaging for Its

question 79

Multiple Choice

Mattel
Ivy Ross, Mattel's head of design and packaging for its girls division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The twelve members of the team were freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two
weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on each other's ideas and to trust one another.
-Refer to Mattel. One of the advantages associated with the creation of such teams is .

• A) social loafing
• B) self-limiting behavior
• C) the avoidance of legal risks
• D) increased job satisfaction
• E) groupthink

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Definitions:

Approach-Avoidance Conflict

A psychological conflict that occurs when a goal or situation has both positive and negative aspects, making the individual want to approach and avoid it at the same time.

Multiple Approach-Avoidance

Multiple approach-avoidance involves conflict situations where an individual faces several options, each with both appealing and adverse aspects.

General Adaptation Syndrome

A model that describes the body's short-term and long-term reactions to stress, consisting of three stages: alarm, resistance, and exhaustion.

Adrenaline

A hormone and neurotransmitter involved in the fight-or-flight response, increasing heart rate, muscle strength, blood pressure, and sugar metabolism.