In the Huff Retail Location Model, the Value Of $\lambda$

question 7

Multiple Choice

In the Huff retail location model, the value of $\lambda$ estimates ______________

• A) amount of travel time to reach a service facility.
• B) the importance of convenience in attracting customers.
• C) the importance of travel time in attracting customers.
• D) the cost of transportation for a customer.

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Definitions:

Motivation Gains

Increases in an individual’s drive or enthusiasm towards accomplishing tasks, often due to positive group dynamics or personal incentives.

Engaged

refers to being actively involved or interested in a task or activity.

Physical Presence

Being physically located in a particular place or environment, as opposed to being there virtually or in thought only.

Performance Criteria

are standards or metrics used to evaluate the effectiveness or success of an activity or individual's work.