Cross-Median Approach Is Used for _________ Location

question 39

Multiple Choice

Cross-median approach is used for _________ location.

• A) single facility
• B) multiple facility
• C) (a) and (b)
• D) none of the above

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Definitions:

Place Utility

The value added to products by having them in a location where they are accessible to potential buyers.

Digital Marketspace

An online environment where goods and services are traded, leveraging digital technologies for advertising, sales, and customer engagement.

Digital

Pertaining to technology that generates, stores, and processes data in terms of two states: positive and non-positive. Digital technology includes the internet, mobile computing, and smart devices.

Traditional Marketplace

A physical space where buyers and sellers gather to exchange goods and services, often characterized by face-to-face transactions.