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When using the Total Cost of Ownership concept, explain how a supplier with a higher unit price and higher tooling cost can end up being more cost effective than another supplier with a lower unit price and tooling cost.
Negative Reference Group
A group with which an individual identifies but wants to avoid belonging to due to its negative characteristics or values.
Internal Designation Group
A group formed within an organization or community based on assigned or self-selected identifying factors.
Positive Reference Group
A group to which an individual aspires or looks up to, which positively influences their behavior and attitudes.
Conforming Norm
A rule or standard of behavior that individuals in a society are expected to follow in order to fit in or be accepted by the group.
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