Through Its Alliance with Best Buy, Microsoft Is Selling Its

question 3

Essay

Through its alliance with Best Buy, Microsoft is selling its products-including Microsoft Network (MSN) Internet access services and hand-held devices such as digital telephones, hand-held organizers, and WebTV that connect to the Web-through kiosks in Best Buy's 354 stores nationwide. In exchange, Microsoft has invested $200 million in Best Buy. What were the motivations for this strategic alliance?

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Definitions:

Flight Attendants

Flight attendants are airline personnel responsible for ensuring the safety, comfort, and service for passengers aboard flights.

Construction Workers

Individuals skilled in physical labor on construction sites, involved in building, infrastructure development, and demolition.

Cognitive Component

Relates to the mental processes involved in gaining knowledge and comprehension, including aspects of reasoning, perception, and judgment.

Attitude

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.