A CRM Program Primarily Attempts to Monitor And/or Manage Three

question 11

Essay

A CRM program primarily attempts to monitor and/or manage three things: an organization's customers, sales force, and customer service level.
List two different tools or components of CRM for each of three areas:
a.Customers
b.Sales Force
c.Customer Service Level
Describe how each tool or component is utilized in the monitoring and/or managing of the customers, sales force, or customer service level.

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Definitions:

Residual Dividend Policy

A strategy where dividends are paid to shareholders from the leftover or residual earnings after all operational and expansion-related expenses are met.

Target Capital Structure

The mix of debt, preferred equity, and common equity that a company aims to hold over time, optimizing its cost of capital and market value.

Projected Capital Budget

An estimation of the costs, investments, and resources needed for future projects within a specified period, usually to support long-term financial planning.

Net Income

The total earnings or profit of a business after deducting expenses, taxes, and costs.