The Element of a CRM Program Involved with the Use

question 14

Multiple Choice

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:​

• A)​Segmenting customers
• B)​Predicting customer behaviors
• C)​Customer value determination
• D)​Customer preference determination

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Definitions:

Latina

A woman or girl of Latin American origin or descent, often used within the context of sociocultural identity.

African American

A term referring to Americans of African descent, especially those whose ancestors were enslaved and brought to the United States.

Asian American

Pertains to individuals in the United States who have ancestral origins in the countries of East, Southeast, or South Asia.

Eating Disorder

A psychological disorder characterized by abnormal or disturbed eating habits, which can include anorexia nervosa, bulimia nervosa, and binge-eating disorder.