Why Do So Many CRM Programs Fail

question 19

Multiple Choice

Why do so many CRM programs fail?

• A)​They are so expensive that it is hard to recover the investment
• B)​They take the firm away from concentrating on their key suppliers
• C)​Because of incompatible information and communication systems
• D)​Firms concentrate more on the CRM software instead of taking care of customers

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Definitions:

Own Judgment

The use of personal discretion or decision-making abilities, especially in situations requiring moral, ethical, or practical considerations.

Mary Rowlandson

An English American woman who was captured by Native Americans during King Philip's War and later wrote a narrative about her experience, which is considered a significant literary work of the colonial period.

Brutality

Extreme cruelty or violence, often used in the context of law enforcement or military force against civilians.

Puritan Society

A society influenced by the Puritans, a religious reform movement in the 16th and 17th centuries, known for its strict moral and religious codes.