After Asking People About Their "Desired Scent Experience," Procter

question 31

Short Answer

After asking people about their "desired scent experience," Procter & Gamble developed Febreze Scentstories, a product that gives off 5 different scents every 30-minutes. They did this after using what approach to data gathering?
Video mining
Observation
Experimentation
Focus groups
Surveys

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Definitions:

Non-Free Trade Credit

Credit arrangements that come with conditions or costs, unlike free trade credit which has no interest or fees for a certain period.

Net Purchases

Net purchases are the total amount of purchases made by a business after subtracting returns, allowances, and discounts.

Cash Conversion Cycle

A measurement that calculates the duration required for a business to transform its inventory investments and additional resources into cash flows resulting from sales.

Accounts Receivable

Money owed to a business by its customers for goods or services provided on credit.