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TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 117

Multiple Choice

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Table 9-7, the parameter the company officials is interested in is

Definitions:

Bright Colors

Vivid shades that are striking and noticeable due to their intensity and are often associated with attention, safety, and excitement.

Intimate Zone

The physical space immediately surrounding an individual, into which entry implies familiarity and personal interaction.

Public Zone

An area or space accessible to everyone, where individuals interact under the observation of others, often governed by societal norms and regulations.

Secondary

Pertains to the second level or stage, often referring to education or sources that build upon primary information.