TABLE 16-3
the Following Table Contains the Number of Complaints

question 70

Multiple Choice

TABLE 16-3
The following table contains the number of complaints received in a department store for the first 6 months of last year.
$$\begin{array} { l c } \underline{\text { Month }} & \underline{ \text { Complaints} } \\\text { January } & 36 \\\text { February } & 45 \\\text { March } & 81 \\\text { April } & 90 \\\text { May } & 108 \\\text { June } & 144\end{array}$$
-Referring to Table 16-3, if this series is smoothed using exponential smoothing with a smoothing constant of 1/3, what would be the first term?

• A) 42
• B) 45
• C) 39
• D) 36

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Definitions:

Stimulus

any object or event that elicits a sensory or behavioral response in an organism.

Probability

A mathematical measure of the likelihood of a particular event occurring, expressed as a number between 0 and 1.

Successive Approximations

A method in behavioral psychology where rewards are given for behaviors that increasingly resemble the target behavior.

Shaping

Rewarding successive approximations of a desired behavior.