TABLE 16-6
the Number of Cases of Merlot Wine Sold

question 161

Short Answer

TABLE 16-6
The number of cases of merlot wine sold by a Paso Robles winery in an 8-year period follows.
$$\begin{array} { c c } \underline{ \text { Year } }&\underline{\text { Cases of Wine }} \\{ 1991 } & 270 \\1992 & 356 \\1993 & 398 \\1994 & 456 \\1995 & 358 \\1996 & 500 \\1997 & 410 \\1998 & 376\end{array}$$
-Referring to Table 16-6, the Holt-Winters method for forecasting with smoothing constant of 0.8 for both level and trend will be used to forecast the wine sales. The forecast for 2002 is_____ .

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Definitions:

Flotation Cost

The total costs associated with issuing new securities, including fees, taxes and underwriting expenses, which are incurred by companies when they raise new capital.

Public Offering Price

The price at which a company's shares are made available for sale to the public when it goes public.

Net Proceeds

The amount of money received from a transaction after deducting all associated costs and expenses.

Spread

The difference between two prices, rates, or yields, often referring to the bid-ask spread in securities.