In Capital Rationing, an Initial Screening of Alternative Proposals Is

question 1

Multiple Choice

In capital rationing, an initial screening of alternative proposals is usually performed by establishing minimum standards.Which of the following evaluation methods are normally used?

• A) Cash payback method and average rate of return method
• B) Average rate of return method and net present value method
• C) Net present value method and cash payback method
• D) Internal rate of return and net present value methods

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Definitions:

Successful Brands

Brands that have achieved a high level of recognition, loyalty, and preference among their target market, often leading to sustained profitability.

Brand Equity

The value and strength of a brand as perceived by consumers, derived from experiences, associations, and perceptions, contributing to loyalty and premium pricing capabilities.

Millions Of Dollars

A monetary unit used to describe large sums of money, typically used in financial reports, budgets, or to denote the scale of a project or value of an entity.

Profitability

A financial metric that measures the degree to which a company or business activity makes more money than it spends, indicating financial success.