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SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch ("Yes" or "No")into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected from a survey.
-Referring to Scenario 17-3,what percentage of the variation in whether a customer will switch into its bundled program offering can be explained by the price and whether the customer spends more than 5 hours a day watching TV?
Premium
The amount paid for an option or insurance policy above its intrinsic value or the amount that an asset's selling price is above its face value.
Gross Profit
The difference between sales revenue and the cost of goods sold before deducting overhead, payroll, taxation, and interest payments.
Option Contract
A financial contract that gives the holder the right, but not the obligation, to buy or sell an underlying asset at a specified price on or before a specified date.
At The Money
Describes an option where the current price of the underlying asset is equal to the strike price of the option.
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