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SCENARIO 17-7
The output below shows the results of cluster analysis on the different regions of the world (North America,Asia Pacific,Western Europe,Central & Eastern Europe,Latin America,and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year.
-Referring to Scenario 17-7,at the two cluster level,Asia Pacific alone makes up one of the two clusters.
Actual Product
The tangible physical item or service that is being offered to consumers, including its features, design, brand name, and quality.
Shopping Product
A category of consumer goods that require considerable thought and effort in selection because they possess attributes such as quality, price, and style that are significant to the buyer.
Backpacking Trip
A form of low-cost, independent travel that involves carrying all necessary gear and belongings in a backpack for hiking, camping, or traveling.
Alternatives
Other options available to consumers in the marketplace that compete with a specific product or service.
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