The Hispanic and Asian Populations in the U

question 208

Multiple Choice

The Hispanic and Asian populations in the U.S.are growing rapidly.To effectively reach these groups marketers should:

• A)maintain a consistent approach for all consumers regardless of differences in national origin.
• B)use advertising as a way of integrating immigrants into the U.S.culture.
• C)develop custom-designed promotions for all viable market opportunities.
• D)avoid using newspapers and radio advertising and concentrate instead on television and the Internet.

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Definitions:

Economic Data

Information concerning the economy of a region or country, including information about production, consumption, employment, inflation, and GDP.

Total Assets

The sum of all resources owned by a company, valued at purchase price, including both current and long-term assets.

Owner's Equity

The residual interest in the assets of a business after deducting its liabilities, essentially the owner's claim on the company's assets.

Receiving A Bill

The process of receiving an invoice from a supplier indicating the amount due for goods or services received.