The Hispanic and Asian Populations in the U

question 208

Multiple Choice

The Hispanic and Asian populations in the U.S.are growing rapidly.To effectively reach these groups marketers should:

• A)maintain a consistent approach for all consumers regardless of differences in national origin.
• B)use advertising as a way of integrating immigrants into the U.S.culture.
• C)develop custom-designed promotions for all viable market opportunities.
• D)avoid using newspapers and radio advertising and concentrate instead on television and the Internet.