Sharp Focus Cameras Is Facing Intense Competitive Pressure

question 71

Multiple Choice

Sharp Focus Cameras is facing intense competitive pressure. Top marketing managers are looking for ways to cut costs. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Sharp Focus carries out this plan, it is likely to find that:

• A) most of the marketing functions performed by marketing intermediaries are helpful, but they aren't really necessary.
• B) as the producer of the products, it will be able to perform the same functions more efficiently.
• C) it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries.
• D) telemarketing will become the only viable means of distributing its products.

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Definitions:

Peak Experience

A moment accompanied by a euphoric mental state often achieved by individuals feeling fully engaged, involved, and at ease in their activities.

Self-actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Archetypes

are universally recognized symbols and themes that appear in myths, stories, and dreams, reflecting common aspects of the human experience.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for concepts such as the collective unconscious, archetypes, and the process of individuation.