As the Campaign Manager for a Candidate for the U

question 141

Multiple Choice

As the campaign manager for a candidate for the U.S. Senate, Pete works to learn as much as possible about potential voters. With this information, he hopes to focus the campaign on the issues most important to voters. This represents:

• A) the use of marketing by a nonprofit organization.
• B) a nonprofit application of the production era strategy.
• C) the use of public service advertising to sell a political candidate.
• D) an extension of the profit orientation to a nonprofit organization.

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Definitions:

Legal Systems

Comprehensive frameworks of laws, regulations, institutions, and procedures that guide the administration of justice in a country or region.

States

Politically defined regions or territories that make up a country, each with its own government and administrative powers within the context of a federal system.

Multilateral Free Trade Agreement

An agreement between three or more countries to reduce trade barriers and tariffs to encourage trade and economic cooperation among them.

Tariffs

Taxes imposed on imported goods, typically to protect domestic industries or to raise government revenue.