The Use of Frequent Traveler or Frequent Diner Programs Would

question 24

Multiple Choice

The use of frequent traveler or frequent diner programs would be considered a form of:

• A) behavioral segmentation.
• B) geographic segmentation.
• C) psychographic segmentation.
• D) demographic segmentation.

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Definitions:

Transferee

A person or entity that receives property, rights, or a legal interest from another (the transferor) through a legal transfer process.

Transferor

An individual or entity that transfers property, rights, or interest to another.

Instrument

A formal document, especially one used in legal or financial contexts, that records a contractual agreement, obligation, or right.

Enforce

To compel obedience or compliance, often through legal or authoritative action.