An Automobile Manufacturer Maintains a Database of When and How

question 9

Multiple Choice

An automobile manufacturer maintains a database of when and how repeat customers buy its products, the options they choose, the way they finance the purchase, and so on.This database enables the company to understand customers and make offers that appeal to them.Because of this initiative, a long-term bond is established between the buyer and seller.This is an example of:

• A)transformational marketing.
• B)transactional marketing.
• C)live-in marketing.
• D)relational marketing.
• E)optimal marketing.

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Definitions:

Asset Account

An Asset Account is a financial record that tracks the value of a company’s tangible and intangible properties, like buildings, cash, or intellectual property.

Revenue Account

An account that tracks the income generated by a business from its normal operations.

Expense Account

An account used to track money spent or costs incurred in the operation of a business, helping in understanding and managing expenses.

Interest Payable

A liability account showing the amount of interest expense that has been incurred but not yet paid.