The Process of Evaluating the Attractiveness of Various Segments and Then

question 95

Multiple Choice

The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market is called:

• A)market optimization.
• B)repositioning.
• C)targeting.
• D)de-positioning.
• E)consumer branding.

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Definitions:

Demand Curve

A graph plotting the quantity of a good that buyers wish to purchase at different price levels, typically sloping downwards from left to right.

Consumer Confidence

A measure of the overall consumer optimism about the state of an economy, reflected through spending and saving behaviors.

Housing Bubble

A temporary condition characterized by an unusual increase in housing prices fueled by demand, speculation, and exuberant spending to the levels that income levels do not support.

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded by consumers, usually downward sloping to the right indicating inverse relationship between price and quantity demanded.