Examlex
Describe the types of risk associated with purchase decisions that can delay or discourage a purchase.
Generalize
To make broad statements or conclusions based on limited evidence or sample sizes.
Reflexivity
How the identity and activities of the researcher influence what is going on in the field setting.
Ethnography
A qualitative research method in anthropology for studying cultures through direct observation, participation, and other immersive methods to understand social practices and beliefs.
Sociologist
A social scientist who studies human societies, their interactions, and the processes that preserve and change them.
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