The Focus Group Is an Exploratory Research Technique in Which

question 32

Multiple Choice

The focus group is an exploratory research technique in which:

• A)subjects are provided with a scenario and asked to express their thoughts and feelings about it.
• B)trained researchers ask an individual some questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue.
• C)the researcher studies people in their daily lives and activities in their homes, work, and communities.
• D)a small group of persons comes together for an in-depth discussion about a particular topic, with the conversation guided by a trained moderator using an unstructured method of inquiry.
• E)a set of questions is designed to gather information from respondents and thereby
• Accomplish the researchers' objectives.

Recognize the importance of internal and external validity in research studies.

Grasp the concept of statistical significance and its role in interpreting research findings.

Understand the importance of random sampling in research to ensure generalizability of results.

Appreciate the need for replication and debriefing in the research process for validation and ethical integrity.

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Definitions:

Retained Earnings

The cumulative earnings of a company that have not been distributed to shareholders as dividends, reinvested back into the company.

Unearned Revenue

Money received by a company from a customer for products or services to be delivered or performed in the future.

Prepaid Rent

Prepaid rent refers to payments made in advance for rent, recorded as an asset on the balance sheet until it is consumed or the rental period elapses.

Notes Payable

Financial obligations or loans evidenced by promissory notes that a company or individual owes and is required to pay in the future.