Jesse Feels That Ross Is Kind, Charming, and Humorous and That

question 37

Multiple Choice

Jesse feels that Ross is kind, charming, and humorous and that is why she feels good when she is around him.This is an example of:

• A)the affective component of attitude.
• B)the cognitive component of attitude.
• C)the behavioural component of attitude.
• D)a reference group.
• E)negative word of mouth.

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Definitions:

Contingent

Dependent on or conditioned by something else; not absolute or certain.

Pleasant Event

An occurrence or activity that brings joy, satisfaction, or positive feelings to an individual.

Unpleasant Event

An occurrence that is not enjoyable or satisfying, often causing discomfort or distress.

Primary Reinforcer

A naturally reinforcing item or factor, such as food or water, that does not require learning to be effective in increasing the likelihood of a response.