Which of the Following Holds True for the Term Impulse

question 26

Multiple Choice

Which of the following holds true for the term impulse buying?

• A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
• B)It refers to a buying decision made by customers on the spot when they see the merchandise.
• C)It refers to a purchase decision process in which consumers engage with little conscious effort.
• D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
• E)It refers to a purchase decision process during which consumers devote considerable time
• And effort to analyzing alternatives.

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Definitions:

Normal Curve

A symmetrical, bell-shaped curve that represents the distribution of many types of data where most values cluster around a central mean.

Bell Curve

A graphical depiction of a normal distribution, showing how the frequency of an event's occurrence varies in relation to its deviation from the mean.

Population

The total number of individuals or organisms residing within a particular geographical area or belonging to a specific category.

Mental Age

An assessment measure that reflects the mental ability of an individual expressed in the age at which normal individuals reach an equivalent level of performance.