When Consumers Believe They Have Some Control Over the Outcomes

question 22

Multiple Choice

When consumers believe they have some control over the outcomes of their actions, they generally engage in more search activities.This is called:

• A)external locus of control.
• B)ritual consumption.
• C)external search for information.
• D)internal locus of control.
• E)internal search for information.

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Definitions:

Bid Prices

The highest price that a buyer is willing to pay for a security or commodity.

Break-Even

The point at which total costs and total revenue are equal, resulting in no net loss or gain for a business.

Required Return

The minimum return an investor expects to achieve by investing in a particular asset or project.

Operating Cash Flow

The amount of cash generated by a company’s normal business operations, indicating whether a company is able to generate sufficient positive cash flow.