Majority Rules While Making the Decisions in a Buying Centre

question 6

Multiple Choice

Majority rules while making the decisions in a buying centre.

• A)autocratic
• B)consensus
• C)monocratic
• D)consultative
• E)democratic

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Definitions:

Direct Mail

A form of marketing that involves sending physical promotional materials directly to potential customers.

Integrated Marketing Communications

A strategic approach that combines various forms of marketing communications and channels - advertising, public relations, social media, etc., to provide a consistent message across all platforms.

Taco Bell

An American-based chain of fast food restaurants originating in Irvine, California, known for Mexican-inspired foods such as tacos, burritos, and nachos.

Brand Creative Director

A professional responsible for overseeing the visual and stylistic direction of a brand's marketing and advertising materials to ensure coherence with the brand identity.