In a Consensus Buying Centre, One Person Makes the Decision

question 87

True/False

In a consensus buying centre, one person makes the decision, but he or she solicits input from others before doing so.

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Definitions:

Effective Communication

The process of exchanging information in a way that is clearly understood by all parties involved.

Malcolm Baldridge National Quality Award

An award given by the U.S. government to recognize U.S. organizations for excellence in quality and performance.

Free Media Attention

Publicity gained without financial cost, typically through news coverage, social media virality, or other non-paid channels that spread information or marketing messages.

Crisis Management Team

A group of individuals designated to lead and coordinate an organization's response to a major, unexpected event that poses a significant threat.