Which of the Following Holds True for Demographic Segmentation

question 25

Multiple Choice

Which of the following holds true for demographic segmentation?

• A)It refers to the segmentation of consumers based on the worth they get from products or services.
• B)It refers to the segmentation of consumers based on where they live.
• C)It refers to the segmentation of consumers based on how consumers describe themselves.
• D)It refers to the strategy of investing in retention and initiatives to retain the firm's most profitable customers.
• E)It refers to the segmentation of consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

---

Definitions:

Salesperson

An individual employed to sell products or services to customers, often working on commission and responsible for meeting sales targets.

Communication Process

The communication process is the sequence of steps through which information is conveyed from a sender to a receiver, involving message creation, transmission, reception, and interpretation.

Encoding

The process of converting data into a particular form, often for the purpose of transmission or storage.

Feedback

Information or reactions provided by customers or users regarding their experience with a product or service, used for improvement and development.