A Marketing Strategy of Selecting a Single Primary Target Market

question 53

Multiple Choice

A marketing strategy of selecting a single primary target market and focusing all energies on providing a product to fit that market's needs is called:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Cross-Categorization

Cross-Categorization is the practice of classifying individuals or items into multiple overlapping categories or groups based on different attributes.

Positive Contact Situations

Interactions in which individuals from different backgrounds or groups come together in a supportive, cooperative environment, leading to reduced prejudice and enhanced relationships.

Cooperation

The process of working together towards the same end or goal, often resulting in mutual benefit.

Equal Status

The condition or state where all individuals within a group or society are regarded and treated as having the same worth and rights.