Which of the Following Holds True for the Term Micro

question 24

Multiple Choice

Which of the following holds true for the term micro marketing?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to a marketing strategy a firm can use if the product or service is perceived to
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