A Large Passenger-Ship Company Targets Only Older, Rich People for Its

question 59

Multiple Choice

A large passenger-ship company targets only older, rich people for its round-the-world cruises.This is an example of:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Stanford-Binet

A cognitive ability assessment test that measures intelligence across five factors: fluid reasoning, knowledge, quantitative reasoning, visual-spatial processing, and working memory.

Emotional Intelligence

The ability to perceive and express emotion accurately and adaptively, to understand emotion and emotional knowledge, to use feelings to facilitate thought, and to manage emotions in oneself and others.

Goleman

Daniel Goleman is a psychologist and author known for his work on emotional intelligence, emphasizing its importance in personal and professional success.

Culturally Biased Tests

Tests that may not fairly reflect the abilities of individuals from diverse cultural backgrounds due to the inclusion of culturally specific content.