Which of the Following Holds True for the Term Perceptual

question 84

Multiple Choice

Which of the following holds true for the term perceptual maps?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to the practice of interacting on a one-to-one basis with many people to create
• Custom-made products or services.

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Definitions:

Perceptual Constancies

The cognitive capacity to perceive objects as having constant shape, size, and color despite changes in perspective, distance, or lighting.

Visual Illusion

A misperception of a real external stimulus, where the way we perceive something visually does not match its physical reality.

Pigments

Substances that give color to biological organisms, objects, or materials by absorbing and reflecting certain wavelengths of light.

Color Spectrum

The range of all possible frequencies of electromagnetic radiation visible to the human eye, perceived as colors.