A Toothpaste Manufacturing Company Segments Its Target Population Based on the Four

question 28

Multiple Choice

A toothpaste manufacturing company segments its target population based on the four characteristics that it believes a customer requires: economic worth, medicinal value, cosmetic use, and taste.This is an example of:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

Comprehend how network externalities impact market concentration and efficiency.

Understand the conditions under which a monopoly maximizes its profits, including how to determine optimal output levels and pricing strategies.

Gain insight into the societal impacts of monopolies, including potential societal losses and the role of rent-seeking activities in monopoly profits.

Understand the relationship between marginal cost, average cost, and profit maximization for monopolies.

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Definitions:

Peripheral Route

An aspect of the elaboration likelihood model suggesting that attitudes can change in response to cues that are peripheral to the content of the message, such as the source's attractiveness or credibility.

Persuasive Message

A type of communication aimed at influencing the attitudes, beliefs, or behaviors of others through argument, reasoning, or appeal.

Socioeconomic Status

A measure of an individual's or family's economic and social position in relation to others, based on income, education, and occupation.

Low Opinion

A negative judgment or assessment about someone or something.