When the Car Did Not Do Well in the Premium

question 45

Multiple Choice

When the car did not do well in the premium segment, the company changed the target segment.It lowered the price and aimed the product at the middle-income bracket.This is called:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro marketing.

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Definitions:

Developmental Challenge

A task or situation that requires adaptation or growth in one or more areas of development, such as cognitive, physical, or social-emotional.

Easy Babies

Babies who have a positive disposition; their body functions operate regularly, and they are adaptable.

Thomas and Chess

Psychologists known for their research on temperament, categorizing children's behavior across nine dimensions to describe their personality.

Autonomy

Autonomy refers to the capacity to make informed, uncoerced decisions independently, often considered an essential aspect of personal development and ethical philosophy.