The Entry of Other Players in the Market Forced the Company

question 92

Multiple Choice

The entry of other players in the market forced the company to divide its customer base into a variety of segments.The products offered to each of the segments varied.This is an example of:

• A)differentiated segmentation.
• B)micro marketing.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Conflicting Motives

Situations where an individual’s desires or goals are at odds, leading to internal conflict.

Mental Exhaustion

A state of feeling overly tired, drained, or burnt out due to prolonged mental activities, stress, or overstimulation.

Fight-Or-Flight Reaction

An automatic physiological response to threatening situations, equipping an individual with the energy to either fight the threat or escape.

Cortisol Secretion

The process of releasing cortisol, a steroid hormone, by the adrenal glands in response to stress or low blood-glucose concentration.