Which of the Following Types of Segmentation Groups Consumers Based

question 104

Multiple Choice

Which of the following types of segmentation groups consumers based on the benefits they derive from products or services, their usage rate, their user status, and their loyalty?

• A)differentiated segmentation
• B)behavioural segmentation
• C)geodemographic segmentation
• D)undifferentiated segmentation
• E)concentrated segmentation

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Definitions:

Unanimous House Vote

A vote in which all present members of a legislative house, such as the House of Representatives, agree on a particular decision or piece of legislation.

Policy of Appeasement

A diplomatic strategy aimed at avoiding conflict by making concessions to an aggressive country or leader.

Germany's Aggressive Moves

Actions taken by Germany, particularly in the early 20th century, that were seen as hostile or expansionist, leading up to both World War I and World War II.

Munich Accord

An agreement reached in 1938 among Germany, Great Britain, France, and Italy that allowed Nazi Germany to annex part of Czechoslovakia in an attempt to appease Hitler and avoid war.