Simply You, a Fashion Store, Focuses on Clothes for Young

question 27

Multiple Choice

Simply You, a fashion store, focuses on clothes for young women between the ages of 16 and 22 and devotes all its energies to providing products to fit that market's needs.Which stage of the segmentation-targeting-positioning process is Simply You in?

• A)identifying and developing a positioning strategy
• B)establishing overall strategy or objectives
• C)identifying segmentation bases
• D)evaluating segment attractiveness
• E)selecting a target market

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Definitions:

Shift

Movement of a supply or demand curve on a graph, indicating a change in equilibrium quantity and/or price in the market.

Subsidy

Financial support extended by the government to a sector, industry, or individual, intended to promote economic and social policy objectives.

Negative Externality

A cost imposed without compensation on third parties by the production or consumption of sellers or buyers. Example: A manufacturer dumps toxic chemicals into a river, killing fish prized by sports fishers. Also known as an external cost or a spillover cost.

Spillover Cost

A cost incurred by someone who is not a direct participant in a transaction, often referring to negative externalities resulting from economic activities.