A Graph Shows Consumer Perceptions of Various Automobiles on the Two

question 5

Multiple Choice

A graph shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study.They felt Plymouth was the most practical and conservative.Porsche is the ideal product when it came to classiness and sportiness, which is represented on the graph as a(n) :

• A)self-concept.
• B)ideal point.
• C)self-value.
• D)lifestyle.
• E)self-moral.

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Definitions:

Statisticians

Professionals who specialize in the collection, analysis, interpretation, and presentation of quantitative data.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.

Z Score

A statistical gauge that measures how a value compares to the average of a set of values by counting the number of standard deviations it falls from the mean.

Standard Score

A score that expresses the number of standard deviations a datum is from the mean of the distribution.