When the Car Did Not Do Well in the Premium

question 45

Multiple Choice

When the car did not do well in the premium segment, the company changed the target segment.It lowered the price and aimed the product at the middle-income bracket.This is called:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro marketing.

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Definitions:

Closed Systems

Organizational or biological systems that are relatively isolated from the external environment and do not interact freely with it, making them self-contained.

Sick Leave Policies

Rules and regulations set by organizations regarding employee time off due to illness.

Voluntary Turnover

The scenario in which employees choose to leave their jobs, driven by personal reasons or better opportunities elsewhere.

Conceptual Anchor

A fundamental idea or principle that forms the basis of a framework or theory.