The Group of Buyers Who Enter a New Product Market

question 36

Multiple Choice

The group of buyers who enter a new product market when the product has achieved its full market potential are referred to as the:

• A)early adopters.
• B)innovators.
• C)laggards.
• D)late majority.
• E)early majority.

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Definitions:

Action Identification Theory

A theory suggesting that how individuals identify and think about their actions affects how they perform and experience those actions.

Temporal Discounting

The bias towards valuing rewards received right away more than those in the future.

Learned Helplessness

A state where an individual experiences feelings of inability to control their circumstances, stemming from traumatic experiences or ongoing unsuccessful attempts.

Goal Shielding

Occurs when the activation of a focal goal the person is working on inhibits the accessibility of alternative goals.