A Company Sells Baseball Bats

question 93

Multiple Choice

A company sells baseball bats.It has a website where customers can log in and choose from out of 50 variations with regard to the weight, length, thickness, and design of the bat.The customers get a bat based on their own specifications.This is an example of:

• A)mass customization.
• B)brand repositioning.
• C)perceptual mapping.
• D)positioning.
• E)mass marketing.

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Definitions:

New Location

A term referring to a different or recently established position, place, or setting.

Draft Quality Documents

Preliminary versions of documents that may require further editing or revision.

Ink

A colored fluid or paste used for writing, printing, or drawing.

Toner

A powder used in laser printers and photocopiers to form the printed text and images on paper.