A Coffee Shop Has Differentiated Itself from Its Competitors by Allowing

question 116

Multiple Choice

A coffee shop has differentiated itself from its competitors by allowing customers to sit in the restaurant for endless hours without ordering coffee every 20 minutes.Additionally, it has done a great job in attracting celebrities to endorse the brand, which has added valuable points in the eyes of target consumers.This is an example of:

• A)cobranding.
• B)brand equity.
• C)brand licensing.
• D)brand extension.
• E)brand dilution.

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Definitions:

Distract

To draw away or divert one's attention or focus from a desired point of concentration.

Think

To engage in the process of considering or reasoning about something.

Facial Feedback Hypothesis

The idea that facial movements can influence emotional experiences.

Discrete Emotional State

A specific, identifiable emotional condition experienced by an individual, distinguished from other emotions by clear boundaries.