Cool Deal, a Soft-Drink Company Extended Its Brand Name to Include

question 64

Multiple Choice

Cool Deal, a soft-drink company extended its brand name to include soaps.Cool Deal did not succeed in selling its soaps and, as a result, sales of its core brand also declined.It took Cool Deal considerable effort to regain customers who had turned to other soft drinks.This is an example of:

• A)cobranding.
• B)brand equity.
• C)brand licensing.
• D)brand extension.
• E)brand dilution.

Grasp the varying reach and influence of different news sources on the American public.

Chart the evolution of radio stations and their growth over time.

Understand the concepts of priming and framing in news media and their effects on public perception.

Analyze the role of the fairness doctrine, equal time rule, and related regulatory efforts in broadcast media.