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Explain what steps firms should take to prevent the potentially negative consequences of brand extensions.
P.T. Barnum
A 19th-century American showman and businessman known for promoting celebrated hoaxes and for founding the circus that became the Ringling Bros. and Barnum & Bailey Circus.
Reality Television
A genre of television programming that documents unscripted real-life situations, often featuring unknown individuals rather than professional actors.
Valdez Oil Spill
A major environmental disaster that occurred when an oil tanker spilled millions of gallons of crude oil into Alaska's Prince William Sound in 1989.
Business Ethics
A process or theory in which companies are expected to conduct their business in an open and honest way to gain market acceptance and build a solid reputation.
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