Scenario 17.2 Use the Following to Answer the Questions

question 28

Multiple Choice

Scenario 17.2
Use the following to answer the questions.
The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and J.C. Penney through its own sales force. Kerry Wilson is one of Presto's salespeople, who is responsible for stores headquartered in Region 1 of the U.S. Kerry, has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials which demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Kerry and other members of the sales force will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over.
-Refer to Scenario 17.2. Which of the following consumer sales promotion methods is Presto using for the new stovetop grill?

• A) Television commercials and the customer contest
• B) Television commercials and the in-store rebate
• C) The customer contest and the in-store rebate
• D) The sales force contest the in-store rebate
• E) The sales force contest and the customer contest

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Definitions:

Certified Nursing Assistant

A healthcare professional trained to assist patients with their daily activities and basic care needs.

Patient Assessment

The process of collecting, analyzing, and synthesizing information about a patient to make healthcare decisions.

Elderly Woman

A woman of advanced age, often defined as being 65 years or older, who may have specific health and societal considerations.

Hospital Room

A private or shared space within a hospital designed to accommodate patients for the duration of their medical treatment or recovery.