A Tool That Allows an Advertiser to Compare the Costs

question 90

Multiple Choice

A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)

• A) cost comparison indicator.
• B) media comparison selector.
• C) unit-price selector.
• D) cost/person index.
• E) vehicle/price indicator.

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Definitions:

Premium

The amount by which the price of a bond or security exceeds its face value or the cost associated with an options contract.

MBI Stock

Likely refers to the stock of a specific company identified by the acronym MBI, requiring specific context to accurately define financial or market attributes.

Call Option

A fiscal arrangement offering the buyer the freedom, yet not the compulsion, to buy various assets like stocks, bonds, or commodities at a fixed price before the expiration of a certain period.

Strike Price

The set price at which an option contract can be bought or sold when it is exercised.