An Advertising Platform Should Consist of Issues That Are Important

question 193

Multiple Choice

An advertising platform should consist of issues that are important to consumers. Selling features should be important to consumers and should be features that

• A) competitive products lack.
• B) can be seen easily in a photograph.
• C) are familiar concepts to those in the target market.
• D) competitive products have as well.
• E) are reasonably inexpensive to develop.

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Definitions:

Trait Domains

Categories or clusters of personality traits that share similar characteristics or themes.

Avoidant

A personality trait characterized by a persistent pattern of avoiding social interaction and minimizing social contact due to fear of rejection, criticism, or disapproval.

Social Withdrawal

The avoidance of social interactions and situations, often as a response to anxiety, depression, or other emotional distress.

Criticism

The analysis, evaluation, or judgement of the merits and faults of a work, idea, or action.